Purple Cow- Seth Godin
Products with a future are those created by passionate people.
Create remarkable products that the right people seek out.
Do you have the emails of the 20 percent of your customer base that loves what you do?
Sneezers are the key spreading agents of an ideavirus. It's useless to advertise to anyone (except sneezers with influence.
Otaku- more than a hobby but a little less than an obsession- it's what gets some people to take extra efforts to try something and then tell others.
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